"The toughest thing about success is that you've got to keep on being a success."Irving Berlin
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Email Marketing Without SPAMming
A few months ago, I wrote a series of articles on online marketing - the last of which dealt with email marketing and SPAM. This article in particular garnered many responses from readers both for and against the idea of mass-email marketing of any type. ...
Internet Basics: Email Marketing is Like Butterfly Pheromones
Ever notice how you usually don't see that many butterflies? And then one day you'll actually see two of them, and they're kind of, well, they're sort of, well, let's just say they're flying awfully close. So close, in fact, that there's no doubt they're ...
The first Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected As An Outstanding Leader
This short email in opt tutorial shows you some of my favorite tips and techniques for dealing with new subscribers to get them hooked so they stay in your list. The main goal of email in opt tutorial is to explain how to develop a communication process ...
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Copyright 2005 Keith Gloster
Sequential auto-responders have long been the tool of choice for capturing and managing email lists of subscribers or customers.
And while this is indeed its intended purpose, most inexperienced marketers fail to realize that a sequential auto-responder can be used for far more than just gathering leads.
Below are 10 effective ways to begin using your auto-responder to increase traffic, leads, visitor feedback and sales:
1. Collect leads with your auto responder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your auto responder.
2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.
3. Publish free reports in auto responder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by publishing a survey in auto responder format. This type of information will help you serve them better.
5. Instead of answering every customer question that's e-mailed to you, publish "Frequently Ask Questions" in auto responder format. This will save time and money.
6. You could publish your testimonials or endorsements in auto responder format if you don't have the room in your ad copy. It's more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-responder format. This will give your subscribers and web site visitors easy access to them.
8. Publish your entire web site in auto responder format. Sometimes visitors don't have enough time to read your entire site. They could print it out and read it offline.
9. You could offer your ebook in auto responder format. Your visitors won't have to download it or have the software to read it right away.
10. You could publish the terms and conditions to any Business transactions in auto responder format. This could include return policies, purchases, refunds etc.
About the author:
Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com
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